Cats truly have undeniable charm and sophistication that make them stand out from the rest of the pets. And, with more and more people becoming proud cat parents, the love for cat companions is only growing. To celebrate this special bond, premium cat food brand SHEBA® teamed up with talented actor and devoted pet parent Sharvari, as its brand ambassador, highlights the evolving relationship between cats and their parents.
They launched their latest digital campaign, “All They Want Is SHEBA®”, featuring Sharvari. It reflects the dedication of cat parents and the emotional depth that underpins every feeding moment—a beautiful gesture of love, care, and bonding. It captures this sentiment through the lens of an intimate dinner date between a cat and its parent.
To kick it off, SHEBA® hosted an event overflowing with love (and lots of meows!) in Delhi. Cat parents showed up with their adorable fur babies, making for the cutest gathering ever. The event had it all—fun activities including cat-walk(literally), heartwarming moments, and of course, Sharvari as the special guest, sharing her love for cats. It was truly an “aww-dorable” celebration of the unbreakable bond between cats and humans!
Speaking on the occasion, Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition, said, “The SHEBA® brand stands for uncompromised taste, quality, and quality nutrition that cats cannot refuse – qualities that have made it a brand of choice for millions of pet parents worldwide. In India, over 70% of cat parents consider their cats as family, and more than 69% of them are first-time pet parents. This new generation of pet parents is committed to going the extra mile to develop a lasting bond with their cats—feeding becomes more than a necessity; it is an expression of love and care.”
Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, “It is heartening to see the growing love for SHEBA® brand in India spurred by pet parents in metro cities where demand and awareness for high quality feeding experience, combined with quality nutrition for pets is on the rise. We are shaping the pet food category in India through innovation, education, and its diverse portfolio of super premium offerings. Sharvari’s reputation as a credible and talented actor and her personal pet parenting journey aligns with the SHEBA® brand’s values, making her the right brand ambassador to reflect the thoughtful choices discerning pet parents make to indulge their cats.”
Brand Ambassador Sharvari further added, “The one thing common for all pet parents is that pets are family. Every choice we make for them matters – from how we care for them to how we nurture and connect with them. Feeding pets is such an important part of that bond, and I believe that food should be as much about nutrition and high quality meals as it is about creating memorable mealtime moments of love and connection. This is what SHEBA® brand stands for – making mealtimes a meaningful ritual to create deeper bonds with pets.”
No doubt, SHEBA® celebrating cats and their parents was a heartwarming reminder that the bond between them is truly one of a kind!