In a transformative development that’s set to redefine the cinematic landscape, Excel Entertainment and Trigger Happy Studios have forged a pivotal multi-film partnership. This ambitious alliance is poised to merge creative storytelling with exceptional cinematic quality, aiming to enchant audiences worldwide. The collaboration will produce a diverse array of content, focusing on theatrical releases while also exploring digital platforms.
With over two decades of innovation and success, Excel Entertainment is celebrated for its cinematic milestones, including classics like ‘Dil Chahta Hai,’ ‘Zindagi Na Milegi Dobara,’ and ‘Gully Boy.’ The studio is known for its commitment to excellence, with notable works spanning genres from the intense war drama ‘Lakshya’ to the thrilling ‘Don’ franchise and the humorous ‘Fukrey’ series.
Trigger Happy Studios, established last year by global advertising leader Hakuhodo and led by Amit Chandrra, brings two decades of industry expertise and Hakuhodo’s global reach to the table. The studio is focused on pushing the envelope in feature film production and international co-productions, aiming to elevate storytelling to new heights.
Farhan Akhtar, Co-founder of Excel Entertainment, spoke about the collaboration, saying…
We’ve enjoyed a creative partnership with Amit Chandrra and Trigger Happy for over a decade. Their consistent ability to produce compelling trailers for our films has always impressed us.
Ritesh Sidhwani, Co-founder of Excel Entertainment, added…
This collaboration marks a new chapter as we join forces to produce films together. Our aligned creative sensibilities and shared vision make this partnership a natural progression. Together, we aim to create captivating stories that engage and entertain audiences around the world, offering fresh and exciting content that speaks to a global audience.
Amit Chandrra, CEO of Trigger Happy Studios, expressed his enthusiasm for the partnership, stating…
Partnering with Excel Entertainment is a collaboration born from mutual respect and a shared vision. We are thrilled to join forces with like-minded individuals who value authentic narratives as much as we do.
The partnership has already attracted a lineup of esteemed directors who are currently working on a variety of projects. The first film from this collaboration is expected to be announced soon, with production set to begin in the coming months.