In a heartwarming move that blends fashion with social responsibility, Bollywood power couple Richa Chadha and Ali Fazal are gearing up to launch their own homegrown fashion label. But this isn’t just any ordinary fashion brand; it’s a venture deeply rooted in a mission to empower local artisans and celebrate India’s rich cultural heritage. With a shared passion for handmade clothes and a profound appreciation for handcrafted work, Richa and Ali are on a mission to breathe new life into one of India’s oldest art forms. By shining a spotlight on local artisans, they aim to support and rejuvenate a community facing unprecedented challenges.
Recognizing the urgent need for intervention, Richa and Ali are stepping up to make a difference. Their forthcoming fashion label isn’t just about creating stylish attire; it’s about preserving and promoting cultural heritage while uplifting the lives of countless local artisans, particularly those from Lucknow. By harnessing their platform and influence, the duo seeks to provide these artisans with a promising future filled with creativity, dignity, and economic empowerment. I see this as a great initiative and appreciate the two using their resources to bring a change in the lives of these artisans. The launch of this homegrown business is slated for the start of the year, and anticipation is running high for its arrival. Richa and Ali’s commitment to making a meaningful impact extends beyond the realm of fashion; it’s about fostering positive change and making a difference in the lives of those who need it most.
Richa Chadha, expressed her enthusiasm for the Fashion Brand initiative
We have both been always strived to work at a grassroot community level with whatever we do. We have always wanted to sport local communities, our social endeavours too always are something we strive to do from a grassroots legal up. So when the idea struck to us to want to do something for the artisans, especially those in Lucknow who have years and years of art they have been practising, we wanted the label to be reflection of that. We have always been in awe of the skill of local artisans, particularly those involved in crafting exquisite intricate work in textiles. In today’s age barring a handful a lot of local art and artisans are vanishing and are struggling to survive with technology and mass produced things taking over. So we wanted to preserve this and help a community to showcase their work, their art, their talent
As we eagerly await the unveiling of their fashion label, let us rally behind Richa and Ali in their noble endeavour to support and uplift local artisans. Together, we can celebrate India’s cultural heritage and ensure a brighter future for generations to come.