Honouring women from different walks of life, Nirmooha’s latest campaign, ‘Shakti: Empowering Women, Inspiring Futures’ wonderfully celebrates the journey and achievements. For this campaign, Prreeti Jaiin Nainutia, Founder and Director of Nirmooha, has ensured that the ‘Beti Bachao, Beti Padhao’ social campaign is not just a project but it is celebration and ode to the women whose undying spirit of women. Nirmooha’s ‘Shakti’ campaign features women who represent the varied areas in the industry. In this mosaic of inspiration, each woman is a story, a melody of determination and triumph.
The women featuring in this campaign are Anaita Shroff Adajania, who is known for weaving fashion fairy tales; Shanaya Kapoor, a young starlet of a stories film lineage; Ekta Kapoor, the alchemist of Indian television; Juhi Godambe, a digital era muse; Nitya Arora, a jeweled entrepreneur; Dolly Jain, the saree sorceress; Mary Kom, the indomitable boxing legend; Ashwini Bhide, an emblem of public service; Amruta Fadnavis, with her multifaceted aura as an activist, singer, and banker; Ankita Raina, a tennis enchantress and an ambassador of dreams; Prreeti Jain Nainutia herself, the weaver of this vision; and Sunita Gowariker, a tapestry of diverse accomplishments – together, they are a constellation shining upon this phenomenal path of change.
The ‘Shakti’ campaign wonderfully celebrates how women all over overcome hurdles and fiercely achieve their goals. Kudos!