Touted to be the new rising star in the Indian music industry, Anshul Garg, the co-founder & CEO of DMF & PlayDMF has become a strong force to reckon with in no time! Some of his biggest hits include Cola Cola Tu, Dheeme Dheeme, and hits like Main Khiladi and Kudiyee Ni Teri from Selfiee. The first track, a reprise of the iconic song ‘Main Khiladi’ has crossed over one million reels on Instagram and is almost touching 100 million views on YouTube within a week of release. In this exclusive interview with the Miss Malini team, Anshul talks about the growing trends in the music industry, his formula for a hit song and much more. Read on to find out…
Check out his latest hit below…
We asked him about his two smashing hits in Selfiee, his secret to a successful song, and what is he looking for in a song in this day and age…
I’m still figuring out, but when i make a song, I only put out songs that I like, if i like the song and if i am looped to it. Only then do i finalise the song and put it out. That’s what I did with Selfie as well.
As a producer, when he is choosing to produce songs, does he see if this song is reel friendly and whether it will be picked up as a trend? Here’s what he had to say,
To be honest, we are the ones who started this culture. With my song, Coca Cola Tu there was this app called Musically. And we started this trend of approaching creators who were growing on that platform and we made them make viral stuff on Coca Cola Tu. That is how they got to know that even they can make money out of this, and become big by doing this. So we were the trendsetters, who started this. So all of the songs, we’ve made more than 150 of them, and most of my songs are viral on reels. Because in 2015 when I started my journey, no platform supported it, it was digital media because of this we became so big. When I play a song, first I see the composition, then I see the lyrics, and then my third thought is how this song is going to work in social media and reels.
We also inquired about whether the music scene has changed over the past 5 years, on singers and their approach to music. He added…
The music scene is changing very quickly now. Post lockdown especially, the taste of people I meet, or the people listening to the music, they want something different something different every six months. Music and the same singers used to work for a decade at least. But now people are getting bored so easily and so quickly, that people listen to or watch content for 1-2 years, and then they get bored. After that they want something new, patience level is very low. It is going to change quickly, and all the producers and artists have to be with the trend and and keep a tab on everything.
As a producer of an independent music label, we asked him about his opinions on the boom of music singles…
I feel it is the future. Non-film music is going to become bigger than film music eventually, this is what has happened in the West also. Independent music and artists, people from small towns, sing and upload a song and it goes viral, all that is going to work a lot. In India, people are music-centric and go to watch films and songs in a theatre, so it is not going to end very quickly. But I feel within a span of 10 years, music is going to be very less in films, and only background scoring is going to remain. In my film Selfiee also, there is a film at the start of the song and one at the end.