Well, today will surely go down in history for a landmarks order has been passed by the Delhi High Court in favour of Mr. Amitabh Bachchan. The megastar had filed a lawsuit against the world for the misuse of his personal attributes like name, voice, etc. Today morning Justice Navin Chawla issued an order restraining the use of Amitabh Bachchan’s name, image, voice, or any of his characteristics without his consent. As per a media statement, this is a ‘John Doe’ order, which is against the world at large and has a wider ambit, since it would be impossible for Mr. Bachchan to keep a track of the recurring infringements.
The misuse of his name, image, and voice, especially by the mobile application developers, and people conducting lottery by illegally associating with KBC, book publishers, T-shirt vendors, and various other businesses, has prompted Mr. Bachchan to approach the High Court, seeking a restraining order against the use of his personality traits.
Talking about the same, his lawyer Ameet Naik says…
This landmark verdict will injuct any person from using the name, image, voice and other personality attributes of Mr. Bachchan without his consent and authorization by any means, physical or digital. The Indian jurisprudence will finally develop and evolve on personality rights and Mr. Amitabh Bachchan is the right personality to set this trend. We are pleased that the Delhi High Court has presented this landmark verdict and am grateful to Mr. Salve and Mr. Praveen Anand for this trend setting order which will help talent in our country to protect their personality rights.
It is a big step Big B has taken to put a full stop to irregularities committed using his name and it shall bring in a difference. In fact, the Delhi HC has also learned that certain infringers have registered a web domain on Mr. Bachchan’s name. Under these orders, even telecom service providers have been directed to block access to all phone numbers used by the defendants to circulate infringing messages.
On the work front, Amitabh Bachchan was last seen in Goodbye, Brahmastra, and Uunchai. He will be next seen in Ganpath, Project K, and many more films.