We’ve all been missing our favourite desi girl, Priyanka Chopra-Jonas ever since she’s shifted base to the West. While she may have not acted in a while, PeeCee has certainly kept herself busy. She launched Anomaly, an environmentally conscious hair care brand earlier this year in the USA. And boy, was it a smashing success! Personally, I’d been counting the days till it launched in India and let’s just say it happened sooner than I thought it would!
Anomaly has finally made its way to Indian soil and is available on Nykaa for purchase. Here’s what Priyanka had to say about the launch,
I’m so proud to bring Anomaly haircare to India. What makes our India launch incredibly special is that this brand was born here, from the haircare routines I followed growing up, and now it’s coming home,” said Priyanka Chopra Jonas, Founder of Anomaly. “We built this brand on the idea that great hair starts first with great care, something I learned from my mom and grandmom during regular oiling, deep cleaning and conditioning routines. With this in mind, and alongside my partners at Maesa, we developed a collection of products formulated with powerful and effective ingredients that love your hair from the root to tip. Thank you to the team at Nykaa for your partnership and a very warm welcome to the family. Nykaa is a pioneer in beauty and lifestyle and has a deep understanding of what the Indian consumer wants, and I am so excited to see Anomaly grow across India under their wing.”
The name Anomaly is a testament to Priyanka’s belief in the fact that every individual stands apart and is unique in their own way— with our hair being the biggest proof of that! With extremely high-performance products that are effective, sustainable packaging and clean, ethical formulas, Anomaly is a true disruptor in the haircare game. What we personally love about this product is its commitment to sustainability. The bottles are made of 100% plastic trash which is diverted from landfills and ocean-bound plastic. By spending less on packaging and more on clean formulas, they’re leading the democratization of beauty and how!
Did you really think we haven’t tried out a few products from Anomaly? Here are our best picks!
Hair and Scalp Oil
Priyanka talks extremely fondly about her grandmother’s hair champis, so its no surprise that Anomaly has a Hair and Scalp Oil to offer. Infused with an enriching blend of almond and rosehip oil, this hair oil is weightless and is soaked into your scalp pretty quickly.
Clarifying Shampoo
I’m gonna come right out and say it. Clarifying shampoos are EVERYTHING! Our locks tend to accumulate buildup and grease over time and regular shampoos can’t help you get rid of it. That’s where a clarifying shampoo comes in. Anomaly’s Clarifying Shampoo comes with charcoal and eucalyptus which deeply cleanse and clarify hair without excessively drying it out.
Gentle Shampoo
Most often, shampoos end up stripping your hair of its natural oils and making it super dry. That is your sign to start using gentle shampoo! Anomaly’s Gentle Shampoo has a delightful mix of ingredients like grapefruit and rosemary which work to remove oil, and buildup and also leave your scalp feeling refreshed and healthy. These 2 ingredients also infuse vibrancy into dull hair and lead to softer hair.
Smoothing Conditioner
If you’ve been incessantly battling frizzy and dry hair, then the Smoothing Conditioner from Anomaly is literally all you need! It comes with quinoa, a super grain that strengthens your hair and protects it against external aggressors. Argan Oil which is a powerhouse ingredient provides moisture and keeps all the flyaways and frizz at bay. A little product goes a long way with this one.
Leave-In Conditioner
One of Priyanka’s favourite products from the entire Anomaly range is the leave-in conditioner. Her poolside videos are always a testament to that fact! It’s a highly lightweight conditioner that is immediately absorbed in your hair. It helps intensely hydrate your tresses, tame the frizz and boost shine. All thanks to nourishing ingredients like avocado and murmur butter.
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