Personally, I get more excited when I hear about my favourite beauty content creators turning into beauty entrepreneurs as compared to celebrities. So naturally, when the news of Nikkie de Jager launching her own beauty brand broke out, I was ecstatic. She was one of the very first YouTubers whose makeup tutorials I used to spend hours watching! For those of you who seem to be clueless, Nikkie is a Dutch Youtuber who has been making videos since 2008. And 14 years later, she’s finally in the business with Nimya!
Venturing into the beauty business is never an easy task, but Nikkie has done it yet again! Nimya is a boundary-breaking brand that gives its users a chance to express themselves just how they want to. What’s even more exciting is that it’s finally made its way to India with Nykaa’s Cross-Border store and we don’t need to rely on friends and family to bring it back for us.
Speaking about Nimya’s launch in India, Nikkie said,
I’ve always seen how many people from India watch my content, and now to connect with them via this partnership is so special! Thank you Nykaa and India, enjoy Nimya by NikkieTutorials.
Here’s everything that you need to get your hands on!
Where It All Starts Cream
Personally, I’m a sucker for hybrid beauty products. I mean what’s better than getting the power of 2 beauty products in just 1. The Where It All Starts Cream is a moisturiser and primer hybrid that gives a luminous effect when applied. Enriched with lactic acid to gently exfoliate, glycerin to moisturise and honey to soften the skin. It can be applied on its own or right before you begin your makeup if you’re a fan of the whole dewy makeup look. Doesn’t matter which foundation you’re using, all of them settle so well on this cream.
Brr Brr Eye Cooling Eye Stick
Number 1, how cool is that product name? That’s one reason I was sold when it came to this product. I have humongous eye bags, it’s something I’ve made my peace with now. However, they worsen as soon as I wake up. Sometimes it looks like I’ve had an allergic reaction to something. The Brr Brr Cooling Eye Stick is something that has managed to soothe my eyebags every morning. It’s an instant depuffing and cooling stick created to nurture stressed eyes. Infused with olive-derived squalane that works to reduce redness and protein-rich silk amino acids that diminish the appearance of fine lines, it works like a charm. Pro tip: Store this in the fridge if you want to get its full effect!
License To Glow Serum
With a gazillion “glowing serums” on the block, this one really does stand out. The License To Glow Serum gives you a fresh and radiant complexion. With grapefruit extract and grapeseed oil, there’s no dearth of vitamins and antioxidants in this one. It also comes with plant-based squalane and marula oil to hydrate the skin. You can use this as a primer before your makeup or in your everyday skincare routine. Always remember to patch test though!
Set It Forget It Setting Spray
I never realised the importance of setting sprays till it was summer in Mumbai and all of my makeup was dripping off my face. The Set It Forget It Spray is probably one of the best setting sprays I’ve tried out because it managed to seal my makeup and prevent it from fading away even in the monsoons! It comes powered with PVP which creates an effective layer over makeup and seals it in. It can be sprayed on before you begin your makeup, while you’re doing your makeup and right after you finish your makeup too!
Spill The Juice Lip Gloss
If any makeup product has had a massive resurgence in the past few years, it’s got to be lip gloss. We’ve shifted from matte lips to shiny, glossy lips and no one’s complaining at all. Spill The Juice Lip Gloss is a non-sticky and non-greasy lip gloss that coats your lips with a delectable sheen. You can apply it all by itself or apply it over your lip liners and lipsticks.
Follow @missmalinibeauty for more on everything makeup, hair and skincare.