It was just last month that Amazon Prime Video India announced around 40 interesting coming up on their platforms. And while I was quite interested with its line up there is another association they have announced with Sajid Nadiadwala and Warda Nadiadwala‘s banner Nadiadwala Grandson Entertainment. As per this association, films like Bawaal, Sanak, Baaghi 4, an untitled project of Kartik Aaryan, etc will exclusively release on Amazon Prime Videos after their theatrical releases. In fact, viewers will also be able to rent these films as an early access.
Talking about this association, Sajid Nadiadwala says,
We have been entertaining the audience for the last 70 years with our movies, contributing to the Indian culture and today it’s a new era in entertainment with OTT becoming such an integral part of our lives. Amazon Prime Video has been instrumental in breaking all barriers in entertainment – geographical, linguistic, or otherwise. In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem. This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video – we are confident that this partnership of inclusive cinema will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content selection. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow.
Manish Meghani from Amazon Prime Video India says,
We are excited to venture into this milestone collaboration with Nadiadwala Grandson Entertainment, that is known to create films that connect instantly with audiences. By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers’ screens worldwide, at Amazon, we start with the customer and work backwards and this collaboration is another step towards fulfilling that promise. Prime Video has played a key role in significantly enhancing the audience base for Indian films, across languages, both within the country and internationally. I am certain that this slate of much-anticipated movies will prove to be an absolute delight for our consumers.
Well, with these two media giants joining hands, I can only expect some great content coming our way. So stay tuned!