It’s a truth universally acknowledged that hair concerns are the great equalisers of our time. From celebs to the girl next door, no one is immune to the wear and tear that hair goes through on a daily basis. And damage caused by styling, heat and exposure defo make things worse. So much so that even Actor Kareena Kapoor Khan took to Instagram the other day to share her post-shoot hair concerns.
Yesterday, in a national TVC, Bebo revealed the secret behind her healthy, luscious locks—and *drumroll*— it’s St. Botanica‘s Moroccan Argan range! Rich in Omega 3 and 6, vitamins, minerals and antioxidants, Moroccan Argan is known to revive dull and damaged hair through intense nourishment and conditioning.
Sukhleen Aneja, CEO, Beauty and FMCG Brands at Good Glamm Group, says,
With St. Botanica we’re introducing the power of highly efficacious exotic natural ingredients in toxin-free, paraben-free formulations. We are bringing in the power of Moroccan Argan in our range of shampoos and conditioners. It deeply nourishes the hair so that one can enjoy styling, spraying and blow-drying without any fear of damage.
Moroccan Argan definitely sounds too good to be true. It helps reverse hair damage, leaving hair looking healthy and nourished. It’s pretty much everything your hair needs, in a bottle. NGL, that’s the stuff great hair days are made of! Identifying with the brand philosophy, Actor and Brand Ambassador Kareena Kapoor Khan says,
I’m really excited to be a part of St. Botanica’s first ever TVC. Their product formulations are derived from nature’s most exotic ingredients from across the globe. I trust St. Botanica to keep my hair looking fabulous all year long and I’m glad to be associated with the brand.
Watch the TVC here:
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