Salman Khan and Eid has always gone hand in hand for the longest time, which is when the superstar releases his most-awaited entertainer for his fans all around the world to enjoy and celebrate! Keeping with the tradition of Eid releases, while also being considerate about the current COVID-19 situation in the country, Salman Khan Films and Zee Studios have planned a first ever, simultaneous multiple format release for ‘Radhe: Your Most Wanted Bhai’.
Radhe will have a theatrical release in all Indian states where the theatres are operational as per COVID protocols. A wide international theatrical release targeting 40 countries across all international territories including Middle East, North America, Australia, New Zealand, Singapore, Europe is also being planned. It will also be the first Bollywood film to release theatrically in UK since the lockdown last year. The film is also set to premiere on the leading OTT platform, ZEE5, with ZEE’s pay per view service — ‘ZEEPlex’. And what’s great is that ZeePlex is a available on all leading DTH operators like Dish, D2H, Tata Sky and Airtel Digital TV; giving audience multiple options to watch the film as per their comfort and convenience.
The first studio in India to be adopting a multi-format release worldwide, Zee Studio’s CBO, Shariq Patel, shares:
The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries, including theatrical release in major overseas markets.
Salman Khan Films’ spokesperson adds:
It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.
Manish Kalra, Chief Business Officer, ZEE5 India, says:
We are thrilled to bring Radhe: Your Most Wanted Bhai on ZEE5. We feel immensely proud to give this movie scale that it deserves and take it to each and every online screen present in the country via ZEE5. We are extremely excited to partner with Salman Khan and join him in making Radhe: Your Most Wanted Bhai this year’s biggest blockbuster.
Directed by Prabhu Deva, the film also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan Films in association with ZEE Studios, produced By Salma Khan, Sohail Khan and Reel Life Production Private Limited. It’s all set to release on the 13th of May 2021 on the occasion of Eid. The trailer of the film is set to drop tomorrow.
This news will come as a much-needed breathe of fresh air for the audiences who are all for a good, entertaining film in these gloomy times.