Would it be too obvious to state that the new reality has put pyjama sets on a pedestal if nothing more? Jeans, body-hugging silhouettes and just about anything that does not feel like your second skin has been pushed to the sidelines circa March 2020. But are we complaining? Absolutely not. Perhaps work-from-home is now getting mundane and boring even, but cruising through the day in a cosy night-suit and it becoming an acceptable meeting-outfit is nothing short of a dream-come-true for many. But cosy needn’t necessarily mean non-stylish. Whether you’re wearing your pyjamas round the clock or just while sleeping, there’s nothing like a pair that’s cosy and hella cute. Not only will it get you excited to sleep (or maybe that’s just me), but will also be perfect for sleepovers with your girlfriends! And lounge through the day.
If all of the above applies to you and you’ve been on an active lookout for bespoke sleepwear brands, or you hadn’t given it a thought before but we’ve managed to change your mind, ahead, we list out 14 brands that definitely must be on your radar. Ready? Go!
14 nightwear brands you should check out:
1. Dandelion
This bespoke sleepwear brand has a night suit for any and all moods. Colours? Limitless. Prints? To die for. Styles? Plenty! This Bollywood-favourite label will become your go-to the second you lay your eyes on their designs. Dandelion recently launched a new line of nightwear and loungewear in collaboration with designer, Param Sahib, that comes packed with male and female matching night suits, breezy co-ords, and loungewear pieces like jumpsuits, long-line dresses and more.
Price range: ₹ 1,000 and above.
2. NeceSera
If you lean towards PJ sets with a cool and quirky aesthetic, NeceSera is the destination for you. “We make butter-soft loungewear”, their Instagram bio reads and by the looks of it, they’re definitely not lying! The label recently came up with a new line of monochromatic twin-sets, called Stay At Home, that you can lounge in, sleep in or practically spend all your days in and still not be able to get enough of them. They’re perfect for harsh as well as moderate winters and could just be the best Galentines gift this year.
Price range: ₹ 550 and above.
3. Pinklay
Love a good block-printed silhouette? Pinklay will be a dream destination for you! The brand has an assortment of easy-breezy coordinated sets, kaftans, robes and other loungewear pieces that will be just the pick-me-ups on dull days.
Price range: ₹ 1,500 and above.
4. Sweet Slumber
If like me, you are also a fan of night suits that come with short kurtas and trousers, you must check out the designs Sweet Slumber has to offer. Also famous for block-printing, the label effortlessly mixes style with comfort, and furthermore, most of their designs are appropriate as everyday-wear and sleepwear.
Price range: ₹ 999 and above.
5. Dusk
Wanting to look stylish with a hint of sexy while getting your beauty sleep is completely acceptable and understandable. And nothing strikes that balance like a silky and slinky pyjama set and nightie. And Dusk is where you go to fulfil your sleep-time sartorial needs when they fall under the aforementioned department!
Price range: ₹ 1,990 and above.
6. Sukhatva
Sukhatva‘s flawless ability to mix eastern sensibilities with western silhouettes is abundantly clear in their sleep-wear and loungewear pieces. If you want to stock up on designs that feature Indian design techniques like Ikat, block-printing, Kalamkari and more, Sukhatva is the brand to check out.
Price range: ₹ 2,000 and above.
7. House of Dreams
House of Dreams is your one-stop-shop for any and all sleepwear needs. They have a variety of silhouettes, starting from kaftans, nighties, pyjama sets, kurta sets and for all age groups. Additionally, they also provide customisations like extra pocket flaps, personalised text on the garments and so on. So, what are you waiting for?
Price range: ₹ 2,000 and above.
8. S & F
If you browse through S & F‘s page or their website, you’re going to end up ordering at least one piece from the many collections they offer. So whether it’s loungewear, night suits, work-from-home-appropriate clothes or anything else, don’t forget to keep your credit/debit cards handy. They have something for every taste—modest, modern and extra, with a mix of western and traditional prints and colours.
Price range: ₹ 1,000 and above.
9. The Initial Studio
Having your nightwear with your initials stitched onto them is just the most special and cutest thing ever, no? Or is it only me who thinks so? Anyhoo, if you’re one of those extra ones (like me) who like personalising their clothes, don’t forget to check out The Initial Studio. Not only do they design the chicest pyjama sets but will also customise your designs with personalised text!
Price range: ₹ 2,500 and above.
10. De-nap
Quirky prints, delicious colours and of course, comfy silhouettes, De-nap‘s collection of capris, pyjamas, shorts, kurtas along with separate sets of each will satisfy the fashionista in you.
Price range: ₹ 1,000 and above.
11. Perch
Do we have any flora and fauna-print fans in the house? If yes, Perch is the label to look at for night suits that come with refreshing floral and foliage prints and fruity motifs, as well. So if you want to stock up on a set or several of them for a night-in by yourself, or make for a statement sleepover-look, you know who to check out!
Price range: ₹ 1,400 and above.
12. House of PJ
Sleepwear & Loungewear to make your nights more comfy & stylish, their Instagram bio says, and by the looks of it, we can vouch for one thing—their clothes do look supremely comfy and stylish! With a pastel colour palette and prints that range from snowman to rainbows to pandas and space-related motifs, there’s no thinking twice before investing in House of PJ nightwear!
Price on request.
13. The Nightsuit Company
Looking to match in a night suit with your little one? The Nightsuit Company will make that happen! Full-sleeved to half-sleeved, floral print to animal print, pastels to vibrant, this label has a host of options to offer along with customisations. And for brides and grooms-to-be, TNC also has initialised robes to make your special day even better!
Price on request.
14. Anokhi
Browsing through Anokhi‘s Instagram will be like a sweet escape for those that can’t get enough of Indo-western loungewear pieces. With an assortment of relaxed co-ord sets, dresses, jumpsuits and more, Anokhi‘s designs particularly stand out for their extensive use of Indian design techniques made by local craftsmen. Their designs truly tick all the right boxes! Although they’re not available for sale online, they have stores in the following cities: Jaipur, Bangalore, Delhi, Chandigarh, Udaipur, Pune, Pondicherry, Mumbai, Lucknow, Kolkata, Kochi, Jodhpur and Hyderabad. If you get the chance, don’t forget to give them a visit!
Price on request.
Do you know of any more bespoke nightwear and loungewear labels? Drop your recommendations in the comments below.
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