For anyone who’s an aspiring beauty blogger, influencer or personality, you already know that taking a good product picture can make or break how you portray your feed to the millions of people who see. Anyone can tell you that good quality pictures go a long way in getting likes, comments, double taps and profile views. Rewind to a year or so ago and you’d see most influencers take their professional cameras, or some would be even better equipped by hiring photographers to take their beauty “flatlays”—Ah, flatlays, remember those? They were a huge part of showcasing a product, whether it was for a brand or not. Even when it came to clothing, right? Flatlays were an obsessive trend that took time, effort and possibly resulted in a bad backache after hunching to get that shot.
However, the latest beauty obsession will probably save on time, your back, and the best part, it doesn’t have to be perfect! Beauty Instagrammers are now changing the game when it comes to taking product pictures. They’ve been keeping it more natural, connecting to the everyday beauty-girl and they’ve been using their phones to give it a humanising factor—because a picture is only as good and relatable when you can say to yourself, “Hey, this is easy. I can create it too!” And the only key to this new wave of photography is good lighting and your vanity/desk.
Scroll down to take a look at the new way everyone’s taking their beauty shots!
1. You can blur out the mess at the back
2. You can add some jewellery to the mix
3. The products don’t all need to be aligned the same way
4. The picture can be focused and zoomed in (even a little angled)
5. You don’t need to worry about showing the entire name of the product
6. You can play up on the textures of the product instead of the packaging
7. Basically, the messier, the prettier!
So now you know, you don’t have to painstakingly curate pictures or flatlays, this is how you do it!
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