Illamasqua, a UK-based makeup brand is taking a stand about all the Trump supporters out there. Known for their out-of-the-box, punk-y colours, the brand decided to hell with the new US system by asking its customers to take an anti-fascism pledge. Illamasqua believes in the freedom of diversity and equality and will not knowingly sell their products to any Trump believer and supporter.

Officially called The Ilamasqua Anti-Fascism Pledge, this is a blatant and bold stand that’s against the President as well as his ardent supporters and followers.

What are your views about this bold stand? Read more about this beauty brands campaign here.