Despite running numerous campaigns, cleanliness has always been an issue in our country. Even though we have taken major steps in this regard, many youngsters, despite their educated and privileged background, still litter their surroundings.
The Junkyard Project is a unique take on Swachh Bharat Abhiyan by MTV India to mobilise the youth of the country to take a stand on cleanliness and take on the challenge of turning dirt into art. Their campaign, #DunkThatJunk amplified the progress and many celebrities also joined the movement. Now, the channel has teamed up with the king of Indie-pop, Mika Singh to create a foot tapping anthem- Dunk That Junk.
Check it out here!
So this Diwali, don’t be a punk! #DunkThatJunk
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This post is in partnership with MTV India