Director of some of Bollywood’s biggest musicals, Aashiqui 2, Ek Villain, and the upcoming Humari Adhuri Khani, Mohit Suri is all set to take his musical intelligence to another level. He has joined hands with the Universal Music Group – which BTW is the world’s leading music company – to create his own label called EMI Records, India.
His company will be giving singers, performers, musicians, DJs, and others a huge platform to showcase their talents. Suri’s venture will be for filmy and non – filmy genres of music.
Devraj Sanyal, the Managing Director and CEO of Universal Music Group South Asia said,
We’re immensely proud of our new partnership with Mohit Suri to bring EMI Records back to India. Mohit has been responsible for some of the biggest Bollywood hits of all time and A&R is right at the heart of Universal Music so this collaboration is the perfect platform for blending our complementary strengths and our shared love of music. Too often in India there has been a huge gulf between film and non-film music but now with EMI Records India we are creating a new label to bridge that divide and invest in artists across all areas of their careers from mainstream Bollywood cinema through to Universal Music India’s rapidly growing live, branded content, endorsements and merchandising businesses.
And Mohit Suri who is super-excited for his new venture added,
Music and independent artists have been the backbone of my career ever since I started 10 years back. I strongly believe that the music composers, lyricists and singers that I have worked with from all over the world have been the stars of my life. This collaboration with Devraj and his team at Universal Music is the most organic synergy of like-minded people that allows me to continue exploring my love for music on a larger scale. With our joint expertise we will make EMI Records India a dependable brand through which we will launch and nurture musical talent and simply “let the music play. Culturally, Music has always played an integral role in our lives, particularly through the Indian Film Industry popularly known as `Bollywood’. Now, armed with expertise in both businesses – music and film, EMI Records India will soon carve out its own space in the world of music and entertainment.”
We think this is going to be one hell of a project. What do you guys think?