Dove, a brand that’s famous for its thought-provoking beauty commercials, has just released their latest campaign: #ChooseBeautiful. They set up two sign boards outside of malls and public buildings in countries all over the world (including India). While one sign board reads ‘Beautiful,’ the other one reads ‘Regular.’ The result is an experiment like no other.
Beautiful or not beautiful, it really just comes down to one question: What do you choose? This video is proof.
The video has been going viral all of today and for the right reasons! Every now and then we need a reminder of the difference between what we think is beautiful and what beautiful really is. This video clearly shows us, men and women alike, that it all comes down to you. If you believe you’re beautiful, then hey… the world will too! And really, who cares what everyone thinks because it isn’t about them. It’s about you.
Did this video bring a smile to your face? Team MissMalini loved it.
Psst… watch out for a little experiment of our own. Coming soon!