Powered with good content, right pitch amongst the audience, very good all-round reviews (read ours here) and positive word of mouth, NH10 managed to show good progress in footfalls on the opening day itself. As predicted, occupancy on Friday reached the 30%-40% mark at an average which ensured that a good weekend was on the cards.
This is what happened as the Navdeep Singh directed film succeeded in bringing in around 13 crore* mark by showing a jump over the weekend, hence coming into a zone from where recovery won’t be an issue for its producers (Eros, Phantom, Anushka Sharma). The film has been made at a budget of 13 crore (including print & advertising) and the theatrical moolah should be enough to keep all involved (producers, distributors, exhibitors) happy.
While this is good news from a commercial standpoint, the acceptance of NH10 by the audience also indicates the fact that people are willing to absorb even dark and dramatic affairs, which wasn’t really something we saw until recently. NH10 is an adult action dramatic thriller with a good dose of violence in there. Still, for it to find willing viewers in theaters tells a tale. Also, for Anushka, the film could well prove to be a game changer as she has come up with a career best performance that would make the industry see her in a different light altogether from this point on.
*Final numbers awaited