Masaba Gupta looks like she knows what she wants. What is it, you ask? By the looks of it, it’s world domination! Barely in her mid 20’s the girl has managed to create her own line, showcase at fashion weeks, has a number of stores and even landed the role of creative director of the fashion brand, Satya Paul. This past weekend saw Masaba take the creative reins of yet another brand. As her two year relationship with Satya Paul comes to an end, her final collection will showcase this coming November, Masaba was announced the creative director of Anouk, a Myntra.com brand.
Known for her quirky prints, Masaba’s designs speak to a young Indian woman and that makes the partnership with Anouk a perfect match. Their designs are young and the Anouk woman is confident, ambitious and independent. Speaking about her new role, Masaba said,”I was absolutely thrilled and honoured when I was asked to creatively head Anouk for Myntra.com. Anouk personifies the young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts. I can’t wait to translate all these beautiful elements into my designs for Anouk and create a versatile style experience for Myntra’s consumers.”
The new designs by Masaba for Anouk will only be available on Myntra.com and it’s one collection we can’t wait to see.