Ever since Pond’s Men held their launch press conference with Varun Dhawan, we’ve been looking forward to checking out the TVC. From the behind-the-scenes video we’ve seen, it’s a fun ad, packed with high-energy… even from the sets we can tell this was one mega production. Varun said it was the biggest setup he had ever worked in for an advertisement, and that the team had outdone themselves.
The ad is now LIVE so make sure you catch a glimpse of it below!
Want more? Make sure to check out the behind the scenes promo below, which gives you a look into the work they put in to make this ad.
We’re told that Varun brought a whole lot of energy to the shoot, especially in the scene when he’s performing on stage. In fact, you can see more of that portion in the behind the scenes promo, so don’t forget to check that out. Director of photography for the shoot, Simon Coull, said working with Varun was great, and he was even willing to do his own stunts. Team MissMalini agrees with the director… this is way edgier than the average TVC! Eden Tyler said the project was a refreshing change of pace, and everyone enjoyed getting edgy for a change. Creative director Sumanto Chattopadhyay was going for a ‘manly’ look for Ponds first entry to the men’s market, hence the black color schemes, the racer bikes, and the studly Varun’s in a biker jacket.
For more info, visit Pond’s Men on facebook and on Twitter – #getRecharged
Tell us what you think in the comments below!