Everyone’s been eagerly awaiting the release of 2 States, a movie based on the bestseller by Chetan Bhagat that stars Alia Bhatt and Arjun Kapoor. Last night, a special press conference was held where the two young actors unveiled two new film posters and the exclusive movie merchandise created especially with Sunsilk – the official hair expert partner for the film.
The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for ‘now or never’ attitude. The brand has associated with the character Ananya (played by Alia). In the film, she bags a dream job as Sunsilk brand manager. Her hair too has two distinct looks – one with braids and the other with a longer, thicker mane, Bhatt revealed.
First up, the duo unveiled the Sunsilk Natural Recharge range as well as the Sunsilk Dream Job contest.
A special limited edition scarf was also unveiled at the press-conference.
Catch the trailer of the film below:
Pix: Viral Bhayani for MissMalini