After unveiling the Brazuca (the official match ball), unleashing three deadly boots and launching the new kits of the top footballing nations for the World Cup, Adidas announced the hunt for India’s ultimate football fans. Bringing the samba football fever to India this Christmas, Adidas will begin scouting for the 6 most passionate young football fans to represent the country as the official FIFA Fairplay Flag bearers for a game at the 2014 FIFA World Cup in Brazil.
Now isn’t that exciting? Forget wearing your patriotism on your sleeve! You can be one of the lucky few to actually represent India at Brazil!
Fans can enter the 2-stage hunt starting at an Adidas store and collecting a set of 3 unique Samba Pack Cards before 31st January. They then proceed to stage 2 by registering for the ALL IN FOR BRAZIL finale to be held across Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata in February, 2014.
Inviting young football fans, passionate footballer and die-hard supporter of the German team, Virat Kohli said, “Brazil is the ultimate stage for football – with incredible energy and passion for the game. I am super excited about the 2014 FIFA World Cup and this is a shout out to all the young, crazy football fans to get their chance to represent India and be a part of what is going to be a historic football tournament.”
The 2014 FIFA World Cup is scheduled to take place in Brazil from 12th June to 13th July. The defending champions are Spain and this is the 2nd time Brazil will be hosting one of Football’s greatest tournaments. The last football tournament was held in South Africa.
The latest football World Cup products – the Brazuca, Samba Pack boots and federation jerseys are available across all leading Adidas Performance stores in the country.