The Color Buzz collection as the name suggests created quite the buzz in the hair styling industry. The hottest hair trends straight from the catwalks of Milan, Paris, London and New York have been translated into 4 visual moods. We had a chat with Najeeb Ur Rehman, PPS Manager, Schwarzkopf Professional to know more.
Q: Give us a brief on Essential Looks and the Color Buzz Collection.
Najeeb Ur Rehman (NUR): Essential Looks is a biannual hair trend show by Schwarzkopf Professional. This is the 10th year of this show in India. Every year, Schwarzkopf Professional launches four visual moods inspired from international catwalk shows of Milan, New York, Paris and London. The Essential Looks – Color Buzz Collection redefines the power of colour to shape ones personality. With the new collection, Schwarzkopf Professional’s creative team has gone one step further than ever before to bring the catwalk to the salon.
Q:Tell us about the different looks and their inspirations
NUR: MONO MODS – Its inspiration is channeled from the early sixties with shapes synonymous of the era, graphic stripes, polka dots, spots and checks with the odd splash of bright colour, giving Mono Mod plenty of room to swing.
GLAM CHIC –This trend is one of the most seductive trends for Spring/Summer 2013. Glam Chic gives a smoldering new take on modern luxe, sophistication, glamour and feminity.
ELECTRIC YOUTH – From the dynamic energy that brought us punk and grunge comes Electric Youth – a trend that shuns prescriptive cut and colour to embrace the non-conformist, cool kids who never want to ‘fit in’.
WHITE ANGLES – This is a trend devoted to form and structure with focus exclusively on rigorously simple lines with a palette that is minimalism itself – white, white and more white!
Q: What are the benefits of the new IGORA Royal? How is it different from earlier?
NUR: IGORA Royal is synonymous with superior hair colour and is the only range with a truly vivid fashion edge. Its cutting edge technology like High Definition Pigment Matrix and Lipid Carrier complex deliver beautiful colour resulting in perfect coverage and outstanding care. IGORA Royal has been especially developed for no compromises on hair care and fashion while delivering brilliant, healthy-looking results.
Q:What should the perfect colour product offer you?
NUR: 100% coverage, intensity & retention complemented by colour vibrancy and visionary colour worlds are the key attributes that define a perfect color product.
Q:How does Schwarzkopf Professional intend to influence the creative direction of the hairdressing industry?
NUR: Creativity is at the heart of Schwarzkopf Professional. We always explore and push our boundaries be it through our products or any other platform.”Essential Looks” reflects our commitment to high-quality colours inspiring unlimited creativity. It offers us fresh inspiration and the opportunity to meet and listen to loads of hairdressers and those passionate about the industry.
Creativity also plays a big role for daily work in the salons. But no matter how creative and talented you are – without the right product delivering reliable results, it does not work. Creativity works in combination with a trusted and true partnership. That is what we have with Schwarzkopf Professional’s IGORA Royal.
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More on the Essential Looks Collection & the Igora Royale Colours:
Schwarzkopf Professional Essential Looks 2013 – The Color Buzz Collection
Lisa Haydon at the Unveiling of Schwarzkopf Igora Royal Colours