PC Jewellers has recently decided to revamp their brand by roping in Tanaaz Bhatia and Bottomline Media to handle their marketing. To kickstart the new initiative, the company is launching a new television commercial which has been directed by Kunal Kohli, for whom it’s the first time directing a jewellery brand. The ad airs tonight, but we’re giving you a chance to view it right now, plus some behind-the-scenes stills of the shoot. Have a look!
Watch the Ad:
You can also hear directly from Kunal Kohli, where he explains the concept behind the ad: