Barista Lavazza, the famous coffee chain, recently announced its strategic alliance with Penguin Books India. This alliance entails Penguin India releasing its books at selected Barista Lavazza cafes across the country. As a part of this arrangement, the first book to be released at the Barista Lavazza outlet in Chembur, Mumbai, was renowned writer Shobhaa De’s much anticipated book Sethji.
Fans and followers can also attend these book launches and interact with their favourite authors during the Author Meet n Greet Sessions. Going forward, Penguin books will also be placed in Barista Lavazza cafes across the country to give patrons an opportunity to enjoy reading their favourite books while enjoying their delicious, Italian cup of coffee.
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Pix: Yogen Shah for MissMalini