Gucci Spring/Summer 2013 finale (left); Frida Giannini taking a much-deserved bow (right) (Photo courtesy | Vogue Italia/GoRunway)
Frida Giannini, Gucci’s creative director, taking a much-deserved bow… (Photo courtesy | Vogue Italia/GoRunway)

Did you not catch the live stream of Gucci’s Spring/Summer 2013 collection on Weds, right here on missmalini.com??? How could you not!!! Anyways, I’ve got it all covered in this post 🙂 This collection heralds the new stylistic direction that Gucci will take going forward – and one with which I’m totally on board with. Come, check out the new Gucci!

Exposed backs at Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Exposed backs at Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)

SO, what comes to mind when you think of this Italian fashion house? Slick, sexy styles with plunging necklines in brooding colours, non? For a start, gone were those dark colours to give way to Schiaparelli pink, coral, royal blue, teal, citrus yellow – and the obligatory black and white.  And the exposed décolleté was replaced with high necklines and keyhole or plunging cutouts at the back.

Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)

Frida Giannini, instead, looked to sleeves to create a statement, while keeping the rest of the silhouette streamlined. Kimono, flute, bishop, bell, ruffled… Erm, just about all kinds of sleeves under the sun were explored.

Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013… (Photo courtesy | Vogue Italia/GoRunway)

Prints came with “exotic hints” by way of snakeskin and “Japanese wallpaper” sea anemone. Embellishments came in the form of lovely floral detailing on the necklines, which looks to be a spillover from Gucci’s Cruise 2013 collection, the precursor to this line.

Footwear at Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Footwear… (Photo courtesy | Vogue Italia/GoRunway)
Handbags at Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Handbags… (Photo courtesy | Vogue Italia/GoRunway)
Handbags at Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Handbags… (Photo courtesy | Vogue Italia/GoRunway)
A Plexiglass clutch at Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Want. Need. (Photo courtesy | Vogue Italia/GoRunway)

What I liked most about this collection is the understated nature of it. Some baroque, but patently fake, costume jewellery aside, there was none of the usual 24-karat accessories on view. Footwear came in the form of boots and cage sandals with Gucci’s signature horsebit hardware on the ankles. The handbags were limited to tone-on-tone clutches in patent of Plexiglass-like material – and in real departure for the brand, there wasn’t a GG in sight!! Now just need Louis Vuitton to do away with its thoroughly tacky LV monogram and ‘damier’ print, and all will be fine with the world, again.

Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
Erm, too slink? (Photo courtesy | Vogue Italia/GoRunway)
Gucci Spring/Summer 2013 (Photo courtesy | Vogue Italia/GoRunway)
One ruffle too many…? (Photo courtesy | Vogue Italia/GoRunway)

SO, what did I make of it all? The showy aesthetic makes me gag, so Gucci’s departure from it, as was displayed via this collection, is wholeheartedly welcome by me. I found the ruffles crawling down the arms and up the throat of gazar dresses a frill too far, the python-print numbers made me a tad uncomfortable – but it was still a lovely collection from Frida Giannini.

P.S. Here’s the video link to the show if you want to catch the movement of these pieces… 🙂

P.P.S. The collection will hit the Gucci stores in India in February 2013 🙂

Frida Giannini with the models after Gucci's Spring/Summer 2013 show (Photo courtesy | Gucci/Getty Images)
Frida Giannini with the models… (Photo courtesy | Gucci/Getty Images)