Nike commissioned filmmaker Casey Neistat to create an inspirational video around their slogan ‘Make It Count’; but instead of making the video he decided to make the most of the money by visiting 16 cities in 13 countries over 10 days with his friend Max.
A 4.5 minute video of Casey’s trip has gone viral with over 1.8 million views in 5 days! Nike is pretty happy with the accidental success and I’m sure you’ll want to #makeitcount by taking off on an adventure after watching the video.