Turning the tap off while brushing your teeth. Just a simple step like that can save liters of water. It’s small steps like these, that if you make a conscious effort to do, will help preserve fresh water supplies for the future. Levi’s and Water.org have worked together to spread awareness of the wastage of water and how you can take measures to help provide water to those who don’t have access to it. That’s why, today on World Water Day, they urge you to go waterless and see how it feel for almost 1 billion people who don’t have that luxury.
Acknowledging their part of water consumption in the manufacturing process of their jeans, which shockingly takes up 42liters of water, Levi’s has come up with ways to reduce this number by 96%. Thus creating a collection that is called Water<Less. Next time you think of buying a pair of jeans, maybe you can opt for a pair that has conserved rather than wasted water. To know more about how to save water, head on over to their website.
Matt Damon and Gary White who are the founders of Water.org run this NGO that help to bring safe water and sanitation to areas such as Africa, South Asia and Central America. Their organization is so successful due to it’s association with local partners that help to give loans for water connections and sanitation units to areas that require them. Check out their website if you are interested in helping out.