So how many of you have seen Don 2 already? The cast apparently sports different TAG Heuer watches throughout the film, which were specially picked to “complement the different characters.” It’s probably just me, but I am so fascinated with everything that goes into film marketing and in-film branding; people stop at nothing, do they? This was another cross-promotional move by Shah Rukh Khan and TAG Heuer; SRK launched their limited edition watch (only 60 pieces worldwide) at a special screening of Don 2, want to see more pics?
