“Amalgamating the international standards of quality with the finest resort wear designer collections, IRFW is the official platform which will bring Indian resort wear onto the global fashion map.” – Shalini Chuganee, COO, India Resort Fashion Week 2011
Ladies and gentlemen, take your leave of absence, pack your bikinis and swim trunks and book your tickets for Goa because, from the 7th-10th December 2011 the sunny locales of this resort State will come alive with hot models, sizzling fashions, celebrity designers and oodles of fun when the first ever India Resort Fashion Week 2011 kicks off!
IRFW2011 is a unique concept which has been developed and promoted by Tanya Swetta, id8 Media Solutions, Nikhil Oza E-sense Entertainment and Pallav Kumar Ojha, UVAR Pvt ltd. This first edition of
India Resort Fashion Week 2011 is presented by INK Infrastructure in association with YUVA & powered by Provogue. They announced this new fashion and style property over sandwiches and coffee at Escobar in Bandra, Mumbai on Tuesday afternoon.
Present at the buzzing press announcement were Delhi’s coveted designers Shantanu & Nikhil Mehra, Shivan & Narresh, Bombay-based designers James Ferreira, Babita Malkani and Ken Ferns, choreographers Harmeet Bajaj, Lubna Adam and designer Narendra Kumar Ahmed who dropped by for a brief while to show his support.
Commenting on IRFW2011 designer Shantanu Mehra says, “Resort wear is an escalating segment in the Indian fashion industry and is already an extremely prominent segment abroad. It is just about the correct time for India to also have a fashion week which is devoted to resort wear. We have been creating active lounge wear dresses & gowns as part of our resort wear lines over the years and have now given it a unique brand identity independent of our couture brand. We are extremely happy to be a part of the inaugural IRFW.”
Also present at the launch was Imtiaz Khatri, owner INK Infrastructure, Shankar Nikalje associate publisher YUVA, Akhil Chaturvedi, Director Provogue India Ltd.
Says Imtiaz Khatri, Owner Ink Infrastructure “As a title sponsor, I’m glad to announce our company – Imtiaz Khatri Group’s association with IRFW 2011. It is an honour to be a part of this one of a kind fashion week, which is distinct from other shows in India. I am sure that it would help us to reach new heights.”
MissMalini and her team (official online partners yay!) will be there in Goa to bring you all the action from the ramp, backstage, model parties et al! The venue is the the Grand Hyatt in Goa so make sure you book your rooms there early to avoid being disappointed at the last moment.