MissMalini Says: “Props to Shubika for clothing that’s trendy young and oh-so-comfy. This is also the funkiest fashion campaign I have ever seen come out of India. Well done girl!”
As you all know, we at Team MissMalini love giving away the hottest inside news, and all the scoop on the new trends to watch out for! On our radar off late, is young designer Shubhika Sharma, who has us intrigued! With a brand called Papa Don’t Preach, her aesthetic is fun and young, and as she says herself, each design from her label is “refreshingly irreverent and rebelliously chic!”
She offers a variety of wardrobe options in the young Prêt segment: be it ready-to-wear fun tunics, sassy silk jersey dresses, or the six yard saree reinvented with a spunky twist. It features some interesting neons, military green jerseys and hand embroidered bandage inspired fabrics. We love the fresh young fashion that she offers. As she gets ready to launch her new line for the upcoming season, we followed her for a special sneak peek to one of her shoots.
The look was pop princess, all neon brights against a rough industrial backdrop! Tiered flounces and organza pleats in lime and tangerine brightened up the gritty gray sets. Right-here-right-now girl Scherezade Shroff and model Zuzanna upped the bubbly quotient at the shoot. Wearing an outfit named Kill Bill princess, Scherezade’s super adorable we think! Have a look at the video for the all the fun we had behind the cameras and give us your take on this young gun.