Every Hindi film now allocates a separate budget to marketing. The stars charge an additional fee for appearing at promotional events. And even if we don’t consider the economics, the marketing division of a film has to come up with unique ways of promoting a film to stay abreast. Be it special screenings with under-previliged kids, road trips, concerts or launching the trailer digitally, no stone is left unturned. In that spirit, Mausam‘s promotions kickstarted yesterday with the lead actors in attendance. PVR Juhu was the venue, 5:30 pm was the time and unveiling the first trailer of Mausam was on the agenda. How did they do? Sonam Kapoor looked lovely, Shahid Kapoor was his charming self, Pankaj Kapur was beaming as a proud director and Supriya Pathak was spotted lending support to her family. So, were you one of the fans who made it? And what do you think of the trailer? Are you feeling the old world charm?
