Even though the infamous monsoon rained down on us on Friday evening, Shamita Kadle and I braved the pot-holed roads and bumper-to-bumper traffic to go to Mehboob Studios in Bandra to interview actress Shraddha Kapoor.
Shraddha has been chosen to be the brand ambassador for designer Anita Dongre’s Indo-pret brand – Global Desi – and the young actress was in the midst of shooting stills for the new advertisement when we turned up.
Petite and quick with a smile, Shraddha seemed to be having a whale of a time as photographer Vikram Bawa clicked away and Anita Dongre stood on the sidelines, directing the photo shoot.
The Global Desi line by Dongre is particularly inspired by Rajasthan. So you will find a lot of block prints and vibrant colours in this collection. However, the silhouettes all remain western or Indo-western.
And like it usually happens on all shoots, we had to wait a while to catch Shraddha for a one-on-one interview. Vikram Bawa made sure we were suitably taken care off while she changed her outfits and appeared for the next set of shots.
The new campaign will be out soon. So keep a look out for it!
(Photos: Ranjit Rodricks / Video: Shamita Kadle)