Hundreds of Mumbai women have switched to Wella Kolestint at a switch event held at Star Bazaar last week. Spearheaded by Bollywood celebrity Jacqueline Fernandes Mumbai’s women and popular celebrities including Ragini Khanna & Shruti Seth flocked with their used old color packs to switch for a free new Wella Kolestint hair color.
Wella Kolestint has launched a campaign with Bollywood Actress Bipasha Basu to put an end to women who complained about not getting noticed for their hair color. Titled Get Noticed now the campaign promises women in Mumbai, Delhi & Bangalore a superior deep long lasting hair colour which will get them instantly noticed and win them compliments from one and all.
Commenting on the need for a superior hair colour that gets women noticed, Ragini Khanna, Popular TV actress said “Recently I got a hair colour makeover done but was shocked when I did not get any reviews from my friends, in fact nobody even noticed the change in me. My friend Jacqueline who has been using Wella Kolestint for years counseled me to switch.
Jacqueline Fernandes who has had a long association with the brand and is spearheading the Mumbai switch event also added “Wella has been synonymous with hair colour for a long time! I have always found that Wella Kolestint gives my hair a richer & deeper hair color than most other brands. Over the last 8 months that I have been using Wella Kolestint I have noticed that it doesn’t fade for weeks and hence no frequent touch ups are required. I always get complimented whenever I get my hair coloured with Wella Kolestint. Infact that’s the reason I recommended Ragini to switch to Wella Kolestint.”
The Switch event was an extravaganza. Woman young and old participated and exchanged their used hair colour with a brand new mesmerizing Wella Kolestint hair colour. Women grabbed the biggest opportunity of the year and got worth of their money to get noticed!!
