MissMalini had updated you on how Sonakshi Sinha became the new face of Provogue. The girl was performing ambassador duties and launched Provogue’s new store at A.S. Rao Nagar, Hyderabad. I’m really digging the tee. Provogue has started a “LIVE MAD” campaign that Sonakshi totally identifies with. Live mad defines a state of mind that represents the spirit of new India. The concepts are ‘to care more than others, think wise; risk more than others, think safe; dream more than others, think practical; expect more than others, think possible’ and ultimately, ‘to live mad’. Sonakshi says, “Provogue is a brand known for its innovative design and believes in going beyond the realm of the fashion trends. I am proud to be a part of a brand which depicts the free and young spirit of our country.”
