Thursday Night was the launch of Artic® – Pure Italian Luxury Vodka at Trilogy in Juhu. Modi Illva hosted an evening of Italian style, unveiling of an 8 feet bottle of Artic Vodkawhile Nandita Mahtani showcased her collection (more pix here.)

Spotted: Arjun Rampal, Meher Jessia Rampal, Suzzane Roshan, Siddhartha Mallaya, Sophie Choudhary, Dino Morea, Anu and Sunny Dewan, Madhoo, Anu Malik and designers like Surily Goel, Vikram Phadnis and Aki Narula, along with Arjan Bajwa, Parvesh Rana and Kajol’s younger sister Taneesha. From the fashion fraternity Lisa Hayden, Acquin Pais came for the show and stayed on for the after party. Models including Aanchal Kumar, Candice Pinto and Bhavna Sharma modeled while Pia Trivedi hosted. The party continued till wee hours as the International DJ Duo Alex and Kate kept the audience grooving.

FYI

Artic® is a first of its kind luxury vodka made in India at the  state-of-the-art distillery at Modinagar, under technical supervision of  Illva Saronno S.p.A. Italy. Made from 100% pure grain alcohol, the USP  of Artic Vodka is its quadruple distillation process, which gives it a  fine smooth taste induced with a secret ingredient from Italy that gives  it a distinctive subdued flavor.

Artic® bottle has been designed exclusively by the world renowned  design firm – Claessens International, London. It has been crafted to  reveal only parts of this pristine vodka: half clear, half frosted.