I recently read a quote that struck all the right chords with regard to the mere efforts we take on saving the planet. It said “We don’t need more PhDs. What we are lacking is the human willpower to care. We have the answers. What we need is leadership”. Daunting, isn’t it? To see hoardings that talk about the decreasing levels of clean water, to bear the rising temperatures, the never-ending lectures, and papers that talk about carbon landfill, and finally how the fashion industry bags the title of being the second highest polluter in the world? Barring the collective effort of causing less harm to the planet, when we talk of sustainable fashion—in particular—as a goal, it only seems to be prominent on runways, and store shelves. The hole that investing in ethical fashion causes to bank accounts is undeniable, and that is quite literally the only reason why sustainability still remains as a farfetched goal!
As much as shifting to green fashion seems like the only right choice, the price tags that come along with it make it just that much harder for the change to happen. But dig a little deeper, and you will come across brands, labels and designers that not only practice ethical fashion but are also at par with your bank accounts. From those that are on the hunt for affordable stores to shop from, to those who will jump on the bandwagon after reading this, scroll ahead for 8 places for sustainable buys that are absolutely pocket-friendly and also come with online shopping!
1. Brass Tacks
Are you easily pulled towards textures, have an eye for sharp cuts and clean lines? This Chennai-based store is just what you’re looking for. Drawing their inspiration from the modern woman—passionate, ambitious and a mindset with contemporary Indian thought, their designs cater to those with similar likes, along with a promise of quality, fit and tailoring.
Price: INR 900/- onwards
2. No Nasties
As the name suggests, No Nasties designs clothing that causes no harm to the environment, they are India’s first Fairtrade licensed clothing brand, and are based in the lovely state of Goa. They not only swear by delivering the best to their customers, but also keep in mind those that are involved in the making of clothes—farmers. If your mood board consists of earthy colours, minimalist designs and vegan clothing, and are on the hunt for the same, your search ends here!
Price: INR 1199/- onwards
3. Korra
Are you a hoarder of a good, durable pair of jeans? Well, don’t forget to check out the jeans from Korra—a denim-focused brand with an additional perk of being sustainable. Let’s put it out there, denim is a long-lasting material, so imagine when you throw a pair away. Takes double the time to degrade, adding to the carbon footprint. Korra’s main aim is on making products that feel good and do good.
Price: INR 2900/- onwards
4. Brown Boy
Men, if you thought we forgot you, worry not! Brown Boy is an e-commerce vegan brand with a variety for men and women. They use 100% pure cotton, do not indulge in toxic dyes, and fit the taste of minimalists and those with a discerning eye for colours and designs.
Price: INR 1800/- onwards
5. Red Sister Blue
Keeping in mind the urban, young person, Red Sister Blue delivers style in accordance with your sartorial sensibilities and use khadi as their fabric. Love embracing your Indian roots? Give Red Sister Blue a try who stick by the sustainable notion and fit your style file.
Price: INR 1900/- onwards
6. Cotton World
Dating back to 1987, Cotton World became the first ever clothing brand dedicated to natural clothing. The brand’s usage of skin-complimenting fabric instantly makes it to the top of my list, needless to mention, for their designs as well. Not only is it perfect to stock up on pieces from Cotton World for the summers, there is, in fact, never a wrong time to wear cotton.
Price: INR 900/- onwards
7. Aarohana
Did you think sustainable fashion only had clothes under its wings? It goes way beyond that. If you regularly stock up on roomy tote bags, aesthetic home décor and more, don’t forget to give Aarohana a try. Why? Firstly, they upcycle their products from plastic waste, secondly, as their Instagram bio goes—they promote livelihoods for the tribals, and they have cases for electronics! Pretty cool, right?
Price: INR 600/- onwards
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8. Funky Kalakar
In case you were unaware, you can not only wear ethical but also walk ethical! Are you one for a fusion of contemporary designs and bohemian feel? Funky Kalakar’s footwear and bag collection is what you need. Their colour palette runs from pastels to earthy, and if there’s one thing that’s a constant in their designs, its elegance!
Price: INR 1900/- onwards
Hopefully, we’ve successfully curated your next shopping list! Do you know of any other ethical brands that are affordable as well? Don’t forget to share them with us in the comments below!
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