His designs have been slotted as goth, grunge, edgy, and avante-garde… but those who know Kallol Datta‘s work know that all he is, is fearless with a vision. He is among the new breed in Indian fashion with a strong aesthetic – one of the few designers without a cookie cutter approach to design; someone whose clothes have an identity of their own.
After skipping fashion week for a few seasons, his label Kallol Datta 1955 (1955 being his mother’s birth year) will present SS’14 at WIFW in the coming weeks. With the onset of the fashion season in India, straight from the talented designer, we present Kallol’s five point guide for designers to survive fashion week:
One – Cut the Cord!
Once you arrive at the venue, learn to let go. You always have a great backstage team + show director in place. Let them do their jobs.
Two – Pause. Breathe. Refresh. Repeat
Identify the nearest exit to your booth. Helpful for nicotine breaks.
Three – Put down the champagne glass and get to work
Stay away from the lounges as much as you can. Treat all five days as a 10 – 6. Leave the venue as soon as your booth shuts for the day.
Four – Dress for war, not for the camera
Let the others (posers, blogger magnets) wear the ‘fashion’. Wear what you will be comfortable in order to survive the entire day.
Five – Don’t be a Jerk
Be nice to people. Don’t be a d***. Don’t be a drunk at your workplace. You are in a place to conduct business. Not to partake in the moronic ‘fashion ka jalwa’.
Add these helpful tips to your fashion week game-plan, and while you wait for the next show to start, check out our Race to the Finale series with none other that Kallol himself!
