India’s very first Bollywood electro music festival – BollyBoom – was launched at Hype over the weekend in Mumbai. What sets this property apart from other music festivals is the fact that BollyBoom celebrates the fusion of electronic music with popular Bollywood numbers.
The launch party hosted by Harinder Singh of Percept Live and saw live performances by Talat Aziz, Salim-Suleiman, DJ Lloyd and Sonu Nigam.
A blend of trance, hip-hop, electro funk, sufi and Bollywood is what a celebrity studded audience experienced.
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Pix: Yogen Shah for MissMalini