Last evening in Mumbai, we witnessed a very unique fashion show for hairstyles at the Essential Looks 2013 by Schwarzkopf Professional. Hairdressers from all over the country came together to celebrate the hottest hair trends from the international catwalk shows of New York, London, Milan and Paris.
At the event, they announced the relaunch of Schwarzkopf Professional’s flagship colour range, Igora Royal.
Lisa Haydon, along with Mr.Murali Sundar (General Manager, Henkel Beauty Care – Professional) and Mr.Najeeb Ur Rehman (PPS Manager Schwarzkopf Professional), unveiled the new Igora Royal range of colours.
Commenting on the relaunch of Igora Royal, Mr.Sundar said “The new Igora Royal is the key to professional and creative success. It combines maximum performance with real partnership for hairdressers and their clients. Created with the help of ground breaking technology, through Igora Royal we will push the limits of creative expression with the definitive goal to grow colour business in the country.”
The Color Buzz Collection was divided into four visual moods – Mono Mods (graphic designs), Glam Chic (sophistication), Electric Youth (non-conformism) and White Angles (minimalist and pure). The Schwarzkopf Professional creative team recognized these four contemporary visions for today, to suit every style and match any mood.
We also watched the 4 Schwarzkopf Professional Brand Ambassadors, Ryan D’ Rozario, Savio John Pereira, Sofia Bode Upadhyay and Anthea Rodriques, work their magic on the models on stage.
The Essential Looks 2013 also featured a collection by hairstylists from Lakmé salon in an exclusive rendition of the looks representing the rebellious youth.
Stay tuned for more details on the Essential Looks.
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Pix: Yogen Shah for MissMalini.com