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Y Films
As you know, Yash Raj Studios has launched Y-Films, releasing 3 projects: Luv ka The End (not a good title!), Mujhse Fraaandship Karoge (another bad title!) and Virus Diwan. Karan Johar also announced a new youth-oriented feature, Student of the Year, and Shah Rukh Khan’s newest production, Always Kabhi Kabhi, is in the same vein. Why has Bollywood gone all youth oriented? 2011 seems to be focusing on teens and twenty-somethings. Industry pandits say it is logical, as half of India’s population is under 25. But, India’s always had a young population, looking at demographic population pyramids, there has always been an abundance of people under 25, nothing is new with that regard. Pandits also say the middle class is booming. But these new “youth” films, Aisha included, usually depict really rich kids, not the middle class. What’s worse, these young rich characters are often unrelateable, spoiled, and plain annoying. It seems to me these new “youth” films are just Bollywood studios attempting to grab extra rupees out of students’ pockets, and copying Hollywood in the process. I know I shouldn’t judge prematurely from the movie trailers, but my opinion as a twenty-something? I’d rather see a movie with a good storyline, like Udaan, rather than one that spent most of it’s budget marketing itself towards my age bracket. What say you MissMalini readers?
By Miss R. for MissMalini.com